Refreshing floral-scented cleansing shampoo.
It effectively removes impurities and pollution residues.
A specially selected sulfate-free surfactant (C14-16 Olefin Sulfonate) is used in its formulation. Known for its cleansing power, it produces a rich lather and emulsifies effectively. Its formula blends easily with water, allowing for a quick rinse of excess oil, buildup, and pollutants.
Key Benefits:
• Removes impurities
• Clears excess sebum from the scalp
• Free from sulfated surfactants, parabens, and silicones
We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.
Authentic Beauty Concept Deep Cleansing Shampoo 300ml
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, PEG-120 Methyl Glucose Dioleate, Panthenol, Oryza Sativa (Rice) Extract, Parfum (Fragrance), Sodium Benzoate, Citric Acid, PEG-7 Glyceryl Cocoate, Coconut Acid, Glycerin, Guar Hydroxypropyltrimonium Chloride, Geraniol, Linalool, Propylene Glycol
Step 1: Apply Shampoo
Massage Deep Cleansing Shampoo onto damp hair, focusing on the scalp.Step 2: Indulge
Enjoy the deep cleansing experience and floral aroma.Step 3: Rinse
Thoroughly rinse with water.Step 4 (Recommended): Conditioner
Consider using one of the Authentic Beauty conditioners for added nourishment and optimal results.Step 5: Embrace Refreshment
Enjoy your revitalised hair.

















