Experience Authentic Beauty Concept Hydrate Cleanser – free from sulphates, parabens & silicones. This transparent formula nourishes normal to dry or curly hair, restoring elasticity and bounce. Sodium C14-16 Olefin Sulfonate acts as a sulphate substitute, delivering a rich, caring foam for gentle yet effective cleansing. Embrace authentic beauty and revitalise your hair's natural radiance. With a fruity scent, this pleasant cleanser brings back elasticity and shine to normal to dry or curly and textured hair.
 
We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.