Introducing Authentic Beauty Concept Hydrate Smoothing Serum: Elevate Your Hair's Radiance and Manageability Experience a new level of haircare with the Authentic Beauty Concept Hydrate Smoothing Serum. This deeply hydrating, water-based hair serum is your key to achieving beautifully defined and smooth hair, while effectively reducing frizz. Crafted with precision, it goes beyond the ordinary to provide deep hydration that rejuvenates each strand from within. Embrace hair that exudes a soft, silky feel and radiates an authentic, healthy glow. Authentic Beauty Concept's commitment to excellence is reflected in every drop of this serum. Discover a water-based formula that effortlessly infuses each strand with lightweight hydration, leaving your hair nourished without any cumbersome residue. Elevate your haircare routine with the Authentic Beauty Concept Hydrate Smoothing Serum. Experience the luxury of revitalizing hydration and define your hair's natural beauty.
 
We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.